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Tourism, quality of life, and residents of a rural town
Alonso, Abel Duarte; Nyanjom, Julie - In: Tourism analysis : an interdisciplinary tourism & … 21 (2016) 6, pp. 617-629
Persistent link: https://www.econbiz.de/10011623201
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Business sustainability and undergraduate management education in Australia
Fisher, Josie; Bonn, Ingrid - 2009
sustainability and the appropriate strategies required to improve business sustainability. In addition, there are international calls … business sustainability is being incorporated into undergraduate business and management courses in Australian universities … skills will influence the extent to which business sustainability will be achieved. The findings demonstrate that more than …
Persistent link: https://www.econbiz.de/10009441710
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A study of brand loyalty in the Business-to-Business services sector
Bennett, Rebekah - 2001
Brand related concepts in the business-to-business sector have received little attention. Nevertheless recent research … has shown that brand equity exists in business-to-business markets. Thus, brand-building investments in this sector may be … worthwhile. Moreover, the brand loyalty concept appears to be relevant to the business-to-business sector. But little attention …
Persistent link: https://www.econbiz.de/10009437604
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The entrepreneurial playwright : a relational approach to marketing plays in the regions
Ainsworth, Rodney Phillip - 2008
This exegesis examines the proposition that playwriting is an entrepreneurial activity when combined with the role of producer. The thesis demonstrates that, when a playwright combines the two roles and considers the development of a network of relationships in the process, positive steps can be...
Persistent link: https://www.econbiz.de/10009437885
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Bank risk and return: The impact of bank non-interest income
Williams, Barry; Prather, Laurie - 2010
Purpose – The purpose of this paper is to consider the impact on bank risk of portfolio diversification between traditional margin income and fee-based income for banks operating in Australia. Design/methodology/approach – Considering several performance variables, this analysis compares the...
Persistent link: https://www.econbiz.de/10009441628
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The empirical link between entry mode selection and barriers to internationalisation
Julian, Craig C - 2009
business, adapting to foreign market needs and foreign market attractiveness as barriers to internalisation were the …
Persistent link: https://www.econbiz.de/10009475188
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The role of strategic planning in the performance of small professional service firms: a research note
French, Steven NJ; Kelly, Stephen J - 2004
Using a sample of small, regional professional service firms, this paper investigates relationships between firm performance and aspects of strategic planning. Constructs measuring vision, mission, latent abilities, competitor orientation and market orientation are identified using exploratory...
Persistent link: https://www.econbiz.de/10009475200
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A comparison of market entry strategies adopted by Information and Communication Technology (ICT) firms from major and emerging software exporting nations
Kelly, Stephen J; Harrison, Jennifer L - 2009
This study examines the market entry practices of Australian and Pakistani Information and Communication Technology (ICT) firms and the proposition that Local Software Economy (LSE) maturity affects the selection of market entry practices. The question is significant as it is focused on an...
Persistent link: https://www.econbiz.de/10009475210
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The function and character of relationship benefits: transferring capabilities and resources to the small firm
Kelly, Stephen J - 2007
Purpose – This paper aims to critique the foundations of the relationship benefits concept and develop a theoretical model that is tested and validated.Design/methodology/approach – A series of exploratory in-depth interviews were initially conducted and the results considered against extant...
Persistent link: https://www.econbiz.de/10009475211
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Incentives to export for Australian export market ventures
Julian, Craig C; Ali, M Yunis - 2009
Purpose: The purpose of this paper is to examine the impact that various incentives to export have on the export marketing performance of Australian export market ventures.Design/methodology/approach: The paper is based on an empirical investigation of firms involved in exporting to foreign...
Persistent link: https://www.econbiz.de/10009475220