Dufour, Yvon; Steane, Peter - In: International Journal of Wine Business Research 22 (2010) 2, pp. 122-132
Purpose – From humble beginnings, Casella Wines has become Australia's greatest wine producer. The purpose of this paper is to describe how the company has become so successful. Design/methodology/approach – The paper comprises many quotes from John Castella, Managing Director of Casella...