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Enhancing long‐term grape grower/winery relationships in the Australian wine industry

Somogyi, Simon; Gyau, Amos; Li, Elton; Bruwer, Johan - In: International Journal of Wine Business Research 22 (2010) 1, pp. 27-41

Purpose – There are many factors which may influence the ability of wineries to build and maintain long‐term relationships (LTR) with their suppliers of grapes. The aim of this paper is to identify the most important factors which enhance LTR between Australian wineries and grape growers....

Persistent link: https://www.econbiz.de/10014814115