Purpose – The purpose of this research is to present the findings of a longitudinal case study into the professionalisation of public relations practices and the institutionalisation of corporate social responsibility as a legitimate social and business arrangement. In doing so, there are...

Corporate social responsibility (CSR) is increasingly seen as an imperative for sustainable business and there is a growing literature on the effect of CSR on corporate reputation. Despite this, a pall of ambiguity and uncertainty remains around what CSR means and how it should be practiced....

Purpose – The purpose of this paper is to investigate how organisations seek to legitimate their decisions by tracking the relationship between press releases issued by the Australian Government to support their involvement in the Iraq war, media framing of news stories about this issue, and...