The Wallabies is the brand name for the Australian rugby team and is considered one of the key sporting properties in the Australian market. The purpose of this paper is to examine how the employees of the Australian Rugby Union, the organisation responsible for the Wallabies, identify with the...

The purpose of this chapter is to examine the participation legacy of hosting international events in Australia, drawing on the 2003 Rugby World Cup as the main case study. The chapter draws on a variety of data sources including rugby registration data collected by state and national rugby...