Bernstein, Boaz; Singh, Prakash J. - In: European Journal of Innovation Management 11 (2008) 3, pp. 366-388
to group them together to create behavior‐based profiles that characterize the various stages of the innovation … companies from the biotechnology sector. Using the grounded theory approach to data analysis, labels from Rogers' adopter … adopter categorization model provides a fuller and richer insight into the innovation generation process. The model can also …