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~subject:"Australien"
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Australien
Consumer behaviour
17
Konsumentenverhalten
17
Marketing
12
Theorie
11
Theory
11
Australia
10
Marketing management
10
Marketingmanagement
10
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Language
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English
8
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Roberts, John H.
7
Danaher, Peter J.
3
Roberts, Ken
2
Bonfrer, Andre
1
Chintagunta, Pradeep K.
1
Corkindale, David
1
Dagger, Tracey S.
1
Gibbs, Brian J.
1
Lattin, James M.
1
Midgley, David F.
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Morrison, Pamela D.
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Raghavan, Rohan
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Simpson, Alan
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Working paper series
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of service research : JSR
1
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ECONIS (ZBW)
8
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1
Applying a dynamic model of consumer choice to guide brand development at Jetstar Airways
Danaher, Peter J.
;
Roberts, John H.
;
Roberts, Ken
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
Saved in:
2
Incorporating emotions into evaluation and choice models : application to Kmart Australia
Roberts, Ken
;
Roberts, John H.
;
Danaher, Peter J.
; …
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 815-824
Persistent link: https://www.econbiz.de/10011410002
Saved in:
3
A review of international research into promotional effectiveness and its implications for an Australian research agenda
Roberts, John H.
-
1992
Persistent link: https://www.econbiz.de/10000845117
Saved in:
4
The past, present and future of marketing research in Australia and New Zealand : a personal sampler of some key figures
Roberts, John H.
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
3
,
pp. 186-189
Persistent link: https://www.econbiz.de/10014321857
Saved in:
5
Development and testing of a model of consideration set formation
Roberts, John H.
;
Lattin, James M.
-
1990
Persistent link: https://www.econbiz.de/10000846750
Saved in:
6
The effect of network structure in industrial diffusion processes
Midgley, David F.
;
Morrison, Pamela D.
;
Roberts, John H.
-
1990
Persistent link: https://www.econbiz.de/10000846994
Saved in:
7
Assessing the sales impact of plain packaging regulation for cigarettes : evidence from Australia
Bonfrer, Andre
;
Chintagunta, Pradeep K.
;
Roberts, John H.
; …
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 234-252
Persistent link: https://www.econbiz.de/10012183089
Saved in:
8
How often versus how long : the interplay of contact frequency and relationship duration in customer-reported service relationship strength
Dagger, Tracey S.
;
Danaher, Peter J.
;
Gibbs, Brian J.
- In:
Journal of service research : JSR
11
(
2008/09
)
4
,
pp. 371-388
Persistent link: https://www.econbiz.de/10003853582
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