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~subject:"Australien"
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Australien
Consumer behaviour
24
Konsumentenverhalten
22
Advertising effects
13
Brand management
13
Markenführung
13
Werbewirkung
13
Brand image
12
Markenimage
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Social web
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Phonetic symbolism
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Priming
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Children
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Congruence
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Marketing cooperation
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Marketingkooperation
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Australia
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Authenticity
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Betriebliche Wertschöpfung
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Brand names
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English
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Webster, Cynthia M.
3
Ilicic, Jasmina
2
Leckie, Civilai
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Zur, Andrew
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Australasian marketing journal
1
Psychology & marketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
3
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1
Celebrities as indirect spokespeople in advertising
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 103-114)
.
2013
Persistent link: https://www.econbiz.de/10009773047
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2
Eclipsing : when celebrities overshadow the brand
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1040-1050
Persistent link: https://www.econbiz.de/10010460828
Saved in:
3
Cognitive and affective trust between Australian exporters and their overseas buyers
Zur, Andrew
;
Leckie, Civilai
;
Webster, Cynthia M.
- In:
Australasian marketing journal
20
(
2012
)
1
,
pp. 73-79
Persistent link: https://www.econbiz.de/10009507928
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