Understanding how tourists behave when visiting a destination is invaluable information for businesses. Despite the prevalence of wine tourism and its economic contribution, prior research has typically used surveys which produce coarse data. In this study, we used an innovative mobile phone app...

The quality of wildlife tourism can be enhanced with the implementation of digitalization. The digital content on websites can promote the growth and development of the wildlife tourism sector. It helps in giving quality life to animals for the conservation and preservation of the environment....

Tourism researchers are feeling mounting pressure to answer an increasing number of questions from external agents which challenge the ability of their findings to deliver tangible change. Delivering Tourism Intelligence demonstrates that good academic analysis can deliver quality implications...