The impacts of globalisation and cultural convergence theory have been discussed in various research areas. Scholars agree that global consumer behaviour becomes increasingly homogenous. However, in tourism, there is still evidence that visitor markets are distinguished and segmented according...

The aim of this chapter is to introduce tourism development in Australia. First, we show how tourism has been developing economically and how, despite an overall recent Australian economic slowdown, tourism development has been positive. We provide a brief profile on tourism relevant key figures...

The aim is twofold: First, we draw on organizational behavior, strategic management, and events literature, to conceptualize the event workforce as highly functional and contract-based heterogeneous, the event organization as temporary and project-based structure with high fluctuation of paid...

Marketing has always advocated a customer orientation but the reality in many companies has been different. Businesses have always known that word‐of‐mouth is an important element of marketing, but only since the emergence of Web 2.0 have businesses realised that with the power of the...

"Governance is about managing networks". This quote from political scientist Rod A.W. Rhodes pioneered a whole series of governance studies in different disciplines. Accordingly, destination governance describes the collective management of tourism destinations. Promoting collective action in...