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A wine tourist behavior model for Australian winery cellar doors
Chen, Xiaoyu; Bruwer, Johan; Cohen, Justin; Goodman, Steve - In: Tourism analysis : an interdisciplinary tourism & … 21 (2016) 1, pp. 77-91
Persistent link: https://www.econbiz.de/10011491805
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Are experts better than potential users in predicting the uptake of an innovation? : extending the use of the Juster Scale
Faulkner, Margaret; Corkindale, David R. - In: Technological forecasting & social change : an … 76 (2009) 7, pp. 910-916
Persistent link: https://www.econbiz.de/10003892269
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A better understanding of the structure of a wine market using the attribute of variety
Cohen, Justin; Lockshin, Larry; Sharp, Byron - In: International journal of business and globalisation : IJBG 8 (2012) 1, pp. 66-80
Persistent link: https://www.econbiz.de/10009426275
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Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard; Bellman, Steven; Haddad, Hanadi; … - In: Journal of advertising research 50 (2010) 2, pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
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The residual impact of avoided television advertising
Bellman, Steven; Schweda, Anika; Varan, Duane - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 67-81
Persistent link: https://www.econbiz.de/10003962672
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Enhancing long-term grape grower/winery relationships in the Australian wine industry
Somogyi, Simon; Gyau, Amos; Li, Elton; Bruwer, Johan - In: International journal of wine business research : IJWBR 22 (2010) 1, pp. 26-41
Persistent link: https://www.econbiz.de/10003977114
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Winery visitation sets : intra-regional spatial movements of wine tourists in branded regions
Alant, Karin; Bruwer, Johan - In: International journal of wine business research : IJWBR 22 (2010) 2, pp. 191-210
Persistent link: https://www.econbiz.de/10003993858
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Region of origin as choice factor : wine knowledge and wine tourism involvement influence
Famularo, Biagio; Bruwer, Johan; Li, Elton - In: International journal of wine business research : IJWBR 22 (2010) 4, pp. 362-385
Persistent link: https://www.econbiz.de/10008778599
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The BYOB of wine phenomenon of consumers in the Australian licensed on-premise foodservice sector
Bruwer, Johan; Nam, Kyung-hwa - In: International journal of hospitality management 29 (2010) 1, pp. 83-91
Persistent link: https://www.econbiz.de/10003964088
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Consumer behaviour and sensory preference differences : implications for wine product marketing
Bruwer, Johan; Saliba, Anthony; Miller, Bernadette - In: The journal of consumer marketing 28 (2011) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10009009749