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Disentangling the meanings of brand authenticity : rhe entity-referent correspondence framework of authenticity
Moulard, Julie Guidry
;
Raggio, Randle D.
;
Folse, Judith …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 96-118
Persistent link: https://www.econbiz.de/10012434089
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