Kumar, Anup; Adlakha, Amit; Mukherjee, Kampan - In: Industrial Management & Data Systems 116 (2016) 8, pp. 1418-1444
Purpose The purpose of this paper is to capture the dynamic variations in sales of a product based upon the dynamic estimation of the time series data and propose a model that imitates the price discounting and promotion strategy for a product category in a retail organization....