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Marketing nach Maß : von der Vielfalt profitieren
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Consumer-Driven Redesign (CDR) : Versicherer zeigen, wie die Preisspirale durchbrochen werden kann
Fanderl, Harald
;
Hieronimus, Fabian
;
Theisen, Gregor
- In:
Marketing nach Maß : von der Vielfalt profitieren
,
(pp. 77-89)
.
2007
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