Li, Chu-Shiu; Lin, Chih Hao; Liu, Chwen-Chi; Woodside, … - In: Journal of Business Research 65 (2012) 7, pp. 968-976
This study examines a phenomenon in one nation's automobile insurance market where insurers adopt diverse pricing strategies in this regulated industry that does not allow for such diversions—a homogeneous, insurance industry in which a government authority sets the official pricing formula as...