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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Produktemotionalisierung in der Automobilindustrie
Wisbert, Helena
;
Woisetschläger, David
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
2
,
pp. 6-17
Persistent link: https://www.econbiz.de/10011959725
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