Galiano, Aida; Rodríguez, Vicente; Saco, Manuela - In: European Journal of Management and Business Economics … 27 (2018) 3, pp. 266-284
Purpose: The Bass model was created to analyse the product life cycle (PLC) in order to help sales and marketing departments in their business decision making. The purpose of this paper is to analyse the diferences between the clients assisted and sales variables, to discover which of the two...
