Scur, Gabriela; de Mello, Adriana Marotti; Schreiner, Lilian - In: Innovation & Management Review 16 (2019) 4, pp. 404-422
Purpose - The purpose of this paper is to investigate how technology-forcing regulations affect the product development process in the supply chain of heavyweight vehicles. Design/methodology/approach Through a case study, this paper seeks to understand how one of the leading companies in...
