//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Automotive industry"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
"Keiner spart sich reich" (Int...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Automotive industry
Deutschland
15
Germany
6
Zielgruppe
5
Marketing
4
Stiftung
4
Target group
4
Brand management
3
Consumer behaviour
3
Kommunikation
3
Konsumentenverhalten
3
Kundentyp
3
Markenführung
3
Marketing management
3
Marketingmanagement
3
Verbraucherverhalten
3
Advertising planning
2
Analyse
2
Anzeigensprache
2
Anzeigenwerbung
2
Beziehungsmarketing
2
Brand
2
Brand image
2
Fachsprache
2
Interaktive Medien
2
Kulturwandel
2
Lebensstil
2
Lifestyle
2
Markenartikel
2
Markenimage
2
Market research
2
Marktforschung
2
Neue Medien
2
Relationship marketing
2
Sozialstatus
2
Werben und verkaufen <Zeitschrift, München>
2
Werbeplanung
2
Werbestrategie
2
Werbewirkung
2
Advertising effects
1
Advertising industry
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
German
1
Author
All
Kalka, Jochen
1
Published in...
All
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Automotive : zukunftsfähig durch maßgeschneiderte Mobilitätskonzepte im Premium-Segment
Kalka, Jochen
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003279429
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->