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Media bias and advertising : evidence from a German car magazine
Dewenter, Ralf; Heimeshoff, Ulrich - 2014
This paper investigates the existence of a possible media bias by analyzing the impact of automobile manufacturer's advertisements on automobile reviews in a leading German car magazine. By accounting for both endogeneity and sample selection using a two-step procedure, we find a positive impact...
Persistent link: https://www.econbiz.de/10010249690
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Media bias and advertising : evidence from a German car magazine
Dewenter, Ralf; Heimeshoff, Ulrich - In: Review of economics 65 (2014) 1, pp. 77-94
Persistent link: https://www.econbiz.de/10010392990
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Media bias and advertising : evidence from a German car magazine
Dewenter, Ralf; Heimeshoff, Ulrich - 2014
This paper investigates the existence of a possible media bias by analyzing the impact of automobile manufacturer’s advertisements on automobile reviews in a leading German car magazine. By accounting for both endogeneity and sample selection using a two-step procedure, we find a positive...
Persistent link: https://www.econbiz.de/10010344120
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AUDI AG : Crossmedialität der internen CR-Kommunikation
Tropschuh, Peter F.; Biendl, Martina; Petersik, Lukas - In: CSR und interne Kommunikation : Forschungsansätze und …, (pp. 359-370). 2017
Persistent link: https://www.econbiz.de/10011653680
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Mitbestimmung zwischen Klassenkampf und Sozialpartnerschaft : Erwerbsregulierung im Volkswagenkonzern zwischen Südafrika und Deutschland
Seeliger, Martin - 2012 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009674066
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Saving Opel : discursive perspectives on news management
Jacobs, Geert; Tobback, Els - In: Discourse, communication and the enterprise : genres …, (pp. 281-299). 2011
Persistent link: https://www.econbiz.de/10009011287
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More ads more revs : a note on media bias in review likelihood
Dewenter, Ralf; Heimeshoff, Ulrich - In: Economic modelling 44 (2015), pp. 156-161
Persistent link: https://www.econbiz.de/10011326265
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Media coverage and car manufacturers' sales
Dewenter, Ralf; Heimeshoff, Ulrich; Thomas, Tobias - 2016
new cars in Germany. We find that positive (or at least neutral) media coverage has statistically significant effect on …
Persistent link: https://www.econbiz.de/10011441934
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La économía venezolana en el siglo XX : perspectiva sectorial
Spiritto, Fernando (ed.); Straka, Tomás (ed.) - 2019 - Primera edición
Persistent link: https://www.econbiz.de/10012024714
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Racial conflicts in the Australian automotive industry in the 1950s : production line workers, the Vehicle Builders Employees' Federation and shop floor organisation
Tierney, Robert - In: Labour history : a journal of labour and social history (1999), pp. 20-40
Persistent link: https://www.econbiz.de/10001378429