Purpose – The purpose of this paper is to challenge the common claim of “infinite variety” being demanded in the marketplace by measuring not just how much variety theoretically could be produced, but how much is actually demanded by the customer. To this effect, the authors propose and...

It is now becoming apparent that the prevalent “stock‐push” approach in the automotive industry of building vehicles against a long‐term forecast and fulfilling the large majority of orders from existing stock is no longer a viable proposition. Pressure from rising stock levels in the...

Purpose – This paper investigates the stalled adoption of a supplier park at Bridgend Engine Plant in the UK. It starts from the position that not all firms can or should implement the same set of practices. Design/methodology/approach – Critical incident technique and semi‐structured...

Purpose – Vehicle manufacturer “CarCo” has spent decades developing its supply strategy based on customer ordered production. Yet the combination of an over‐crowded European market and the need to grow sales poses a dilemma: what strategy does it adopt to manage its global operations?...