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Automotive industry
Adoption <Marketing>
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Brand image
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Conjoint analysis
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Felten, Claudio
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Kolvenbach, Claus
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Krieg, Stefanie
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Conjoint measurement : methods and applications
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Evaluating brand value : a conjoint measurement application for the automotive industry
Kolvenbach, Claus
;
Krieg, Stefanie
;
Felten, Claudio
- In:
Conjoint measurement : methods and applications
,
(pp. 497-514)
.
2001
Persistent link: https://www.econbiz.de/10001690285
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