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Automotive services industry
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Journal of marketing research : JMR
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Can trade-ins hurt you? : exploring the effect of a trade-in on consumers ́willingness to pay for a new product
Zhu, Rui Juliet
;
Chen, Xinlei
;
Dasgupta, Srabana
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 159-170
Persistent link: https://www.econbiz.de/10003707177
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To lease or to buy? : a structural model of a consumer's vehicle and contract choice decisions
Dasgupta, Srabana
;
Siddarth, S.
;
Silva-Risso, Jorge M.
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 490-502
Persistent link: https://www.econbiz.de/10003547876
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