Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Autovermietung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The dynamics and entrepreneurs...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Autovermietung
Firm performance
2
Marketing
2
USA
2
United States
2
Unternehmenserfolg
2
Advertising
1
Beziehungsmarketing
1
Brand management
1
Business network
1
Business process management
1
Car leasing
1
Cost-benefit analysis
1
Deutschland
1
Fertigungsprogramm
1
Firm value
1
Germany
1
Industrie
1
Innovation management
1
Innovationsmanagement
1
Kosten-Nutzen-Analyse
1
Lieferkette
1
Manufacturing industries
1
Markenführung
1
Market structure
1
Marktstruktur
1
Master production schedule
1
New product development
1
Produktentwicklung
1
Prozessmanagement
1
Relationship marketing
1
Resource-based view
1
Ressourcenorientierter Ansatz
1
Supply chain
1
Switching behaviour
1
Unternehmensnetzwerk
1
Unternehmenswert
1
Wechselverhalten
1
Werbung
1
Zweisprachigkeit
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bhargava, Mukesh
1
Serota, Kim B.
1
Published in...
All
Journal of strategic marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand-usage networks : a demand side approach to brand architecture
Serota, Kim B.
;
Bhargava, Mukesh
- In:
Journal of strategic marketing
18
(
2010
)
6
,
pp. 451-471
Persistent link: https://www.econbiz.de/10008758739
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
