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Gensler, Sonja; Hinz, Oliver; Skiera, Bernd; Theysohn, Sven - In: European journal of operational research : EJOR 219 (2012) 2, pp. 368-378

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Hinz, Oliver; Schulze, Christian; Takac, Carsten - In: Journal of business research : JBR 67 (2014) 1, pp. 2836-2844

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