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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The stock market's pricing of customer satisfaction : commentary
Ittner, Christopher
;
Larcker, David F.
;
Taylor, Daniel
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
5
,
pp. 826-835
Persistent link: https://www.econbiz.de/10003921732
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