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~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Unternehmensnetzwerk
29
Business network
27
Innovationsmanagement
13
Innovation
11
Innovation management
10
Unternehmenskooperation
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Lieferantenmanagement
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Schweden
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Supplier relationship management
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Accounting
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Rechnungswesen
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Unternehmen
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Wissen
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Inter-firm cooperation
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Internationales Marketing
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Knowledge
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Netzwerk
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Marketing
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Sweden
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Technischer Fortschritt
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Wissenstransfer
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Bauwirtschaft
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Beschaffung
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Construction industry
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Corporate Network
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Industriemarkt
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Knowledge transfer
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Marketing management
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Marketing theory
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Marketingmanagement
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Marketingtheorie
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Network
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Technological change
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Theorie
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Theory
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Håkansson, Håkan
3
Ford, David
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Gadde, Lars-Erik
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Snehota, Ivan
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Waluszewski, Alexandra
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Östberg, Claes
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
1
The impact of theory on representations of the consumer and the marketing organisation
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ECONIS (ZBW)
3
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The Swedish approach to Europe
Håkansson, Håkan
- In:
Strategies for international industrial marketing : the …
,
(pp. 127-164)
.
2013
Persistent link: https://www.econbiz.de/10009689245
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Business in networks
Håkansson, Håkan
;
Ford, David
;
Gadde, Lars-Erik
; …
-
2009
Persistent link: https://www.econbiz.de/10003840798
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Industrial marketing : an organizational problem?
Håkansson, Håkan
;
Östberg, Claes
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2008
Persistent link: https://www.econbiz.de/10003611373
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