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Industrial marketing management : the international journal for industrial and high-tech firms
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Data and resource maximization in business-to-business marketing experiments : methodological insights from data partitioning
Lim, Weng Marc
;
Ahmed, Pervaiz K.
;
Ali, M. Yunus
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 136-143
Persistent link: https://www.econbiz.de/10011990747
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