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Exploring the governance mechanisms of quasi-integration in buyer-supplier relationships
Cai, Shaohan; Yang, Zhilin; Hu, Zuohao - In: Journal of business research : JBR 62 (2009) 6, pp. 660-666
Persistent link: https://www.econbiz.de/10003854692
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When do formal control and trust matter? : a context-based analysis of the effects on marketing channel relationships in China
Yang, Zhilin; Chen Zhou; Jiang, Ling - In: Industrial marketing management : the international … 40 (2011) 1, pp. 86-96
Persistent link: https://www.econbiz.de/10008907886
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Special issue: B2B marketing in a Guanxi context : theoretical development and practices
Yang, Zhilin (contributor) - 2011
Persistent link: https://www.econbiz.de/10009160099
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Customer participation and project performance : the mediating role of knowledge sharing in the Chinese telecommunication service industry
Wang, Yonggui; Wu, Jianfeng; Yang, Zhilin - In: Journal of business-to-business marketing 20 (2013) 4, pp. 227-244
Persistent link: https://www.econbiz.de/10010228315
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The performance implications of perceptual differences of dependence in marketing channels : the mediating role of trust
Yang, Zhilin; Jia, Flora Fang; Cai, Shaohan - In: Asia Pacific journal of marketing and logistics 26 (2014) 3, pp. 344-364
Persistent link: https://www.econbiz.de/10010384998