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~subject:"B-to-B-Marketing"
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B-to-B-Marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Islamic perspectives on marketing and consumer behavior : planning, implementation, and control
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ECONIS (ZBW)
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Accepting a new nano-tech-based technology in the fruit storage industry : a B2B perspective from the Middle East
Omrani, Azad
;
Vallaster, Christine
- In:
Islamic perspectives on marketing and consumer behavior …
,
(pp. 268-295)
.
2015
Persistent link: https://www.econbiz.de/10011611063
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2
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
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3
Conscientious enterprises : the role of decision makers' social identity and the preference to engage in B2B relationships
Vallaster, Christine
;
Cesinger, Beate
;
Niemand, Thomas
; …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 216-228
Persistent link: https://www.econbiz.de/10014369264
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