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Business intelligence within the customer relationship management sphere
Partanen, Jukka; Jajaee, Sharareh Mansouri; Cavén, Ossi - In: Real-time strategy and business intelligence : …, (pp. 123-147). 2017
Persistent link: https://www.econbiz.de/10011933883
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Theory map of business marketing : relationships and networks perspectives
Möller, K. E. Kristian - In: Industrial marketing management : the international … 42 (2013) 3, pp. 324-335
Persistent link: https://www.econbiz.de/10009766133
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Value-based selling : an organizational capability perspective
Töytäri, Pekka; Rajala, Risto - In: Industrial marketing management : the international … 45 (2015), pp. 101-112
Persistent link: https://www.econbiz.de/10010530571
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Theory and practice of value co-creation in B2B systems
Kohtamäki, Marko; Rajala, Risto - In: Industrial marketing management : the international … 56 (2016), pp. 4-13
Persistent link: https://www.econbiz.de/10011531217
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A transition from goods-dominant to service-dominant exchange logic in a B2B relationship : a relationship positioning perspective
Makkonen, Hannu; Saarikorpi, Mervi; Rajala, Risto - In: Industrial marketing management : the international … 81 (2019), pp. 65-77
Persistent link: https://www.econbiz.de/10012107681
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Engaging a product-focused sales force in solution selling : interplay of individual- and organizational-level conditions
Salonen, Anna; Terho, Harri; Böhm, Eva; Virtanen, Ari; … - In: Journal of the Academy of Marketing Science 49 (2021) 1, pp. 139-163
Persistent link: https://www.econbiz.de/10012434091
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Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri; Möller, K. E. Kristian - In: Industrial marketing management : the international … 45 (2015), pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
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An impact-oriented implementation approach in business marketing research : introduction to the special issue on "implementing strategies and theories of B2B marketing and sales ma...
Möller, K. E. Kristian; Parvinen, Petri - In: Industrial marketing management : the international … 45 (2015), pp. 3-11
Persistent link: https://www.econbiz.de/10010530588
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Die Interaktionsperspektive im Investitionsgüter-Marketing : ein explorativer Bezugsrahmen
Möller, K. E. Kristian - In: Netzwerkansätze im Business-to-Business-Marketing : …, (pp. 51-92). 1994
Persistent link: https://www.econbiz.de/10001289034
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Clearing the paradigmatic fog : how to move forward in business marketing research
Möller, K. E. Kristian; Halinen, Aino - In: Industrial marketing management : the international … 102 (2022), pp. 280-300
Persistent link: https://www.econbiz.de/10013259083