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Industrial marketing management : the international journal for industrial and high-tech firms
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Product radicalness and firm performance in B2B marketing : a moderated mediation model
Carmona-Lavado, Antonio
;
Gopalakrishnan, Shanthi
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 58-68
Persistent link: https://www.econbiz.de/10012211983
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