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Industrial marketing management : the international journal for industrial and high-tech firms
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Bridging the gap between B2B and B2C : thought leadership in industrial marketing : a systematic literature review and propositions
Neuhaus, Tina
;
Millemann, Jan Andre
;
Nijssen, E. J.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 99-111
Persistent link: https://www.econbiz.de/10014226404
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Factors affecting customer satisfaction in the customer journey in B2B and B2C e-commerce environment
Gevers, Noortje
;
Millemann, Jan Andre
;
Schnellbaecher, …
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
3
,
pp. 241-268
Persistent link: https://www.econbiz.de/10015062503
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