This article examines the relative influence of socio-economic variables versus attitudes as regards to consumer behavior towards book reading as a leisure activity. Previous studies on leisure consider the amount of discretionary time available to the individual as a decisive factor. This study...

Based on an interdisciplinary approach we propose a theoretical model of diversity in work teams. Previously, diversity in teams has been defined in terms of the nominal categories into which team members fall. The core argument of our model is that diversity is a subjective experience that can...

How do consumers evaluate the prestige of a person of an object? This paper proposes an empirical exploration of this question from a symbolic interactionist point of view.