It could be argued that in the wake of a tsunami of global events, which have catapulted Muslims into the spotlight, it is inevitable that more and more aspects of their existence will generate interest. In the field of Branding and Marketing, a new school of thought has emerged which suggests...

Within Muslim countries and especially those with Arabic as their mother tongue, many products which have previously taken their halal status as a given are beginning to carry halal labelling. Furthermore, it can be observed that non-Muslim countries, which have a significant and proactive...