This study relates habit persistence and trust to recurring food safety incidents in the context of a series of three BSE incidents in Canada. We examined the dynamics of monthly beef expenditure shares of a sample of Canadian households for monthly time periods during year 2002 through 2005...

Interest in the influence of trust on consumers’ responses to food risk perceptions associated with Canadian instances of BSE motivates this study, in which Canadian households’ expenditures on fresh meat are assessed in the context of the first three recurring risk events in which bovine...

This study focuses on behavioral responses to low-probability, potentially high-impact risks over which individuals have little control. A case study that represents these characteristics examines the influence of trust on consumers’ reactions to recurring food safety incidents in the context...