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Although branding is now widespread among UK universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency. This paper seeks to investigate how and whether...
Persistent link: https://www.econbiz.de/10009429674
Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands and it therefore seems to be timely and...
Persistent link: https://www.econbiz.de/10009429675
taught postgraduate degrees in business, law and humanities subjects. However, changes in the business environment have …
Persistent link: https://www.econbiz.de/10009429790
Branding in universities is a topical issue, but arguably few UK universities have fully developed ‘successful’ brands in the manner of commercial organisations. This qualitative paper explores the opinions of forty opinion formers on which UK universities have successful brands and the...
Persistent link: https://www.econbiz.de/10009429909
sustainability and the appropriate strategies required to improve business sustainability. In addition, there are international calls … business sustainability is being incorporated into undergraduate business and management courses in Australian universities … skills will influence the extent to which business sustainability will be achieved. The findings demonstrate that more than …
Persistent link: https://www.econbiz.de/10009441710
An executive's firm-specific human capital is argued to be a critical resource to the executive's current organization, but because of its lack of transferability, is of little value outside the firm. We argue that there exists a form of firm-based knowledge, which we term firm-explicit human...
Persistent link: https://www.econbiz.de/10009459053
nature of the business, environmental analysis, strategy position within the industry, competitive advantage, strategic … differentiation diversification. Examining the business environment analysis, the external environment has a moderately strong impact …
Persistent link: https://www.econbiz.de/10009463240
Many students are inspired to start their own business venture after taking some courses in school or simply just … taking an idea and turning it into a business. The beginning process is usually most difficult in terms of establishing a … functioning business, getting the right connections, and avoiding discouragement to follow through with the business. That is why …
Persistent link: https://www.econbiz.de/10009429950
Travel and tourism is a promising service sector of this century. Tourism is one of the major forces for economic, social, and cultural change in any region and India is no exception. Tourism is the world's largest industry and a sector emphasized by many countries to advocate economic...
Persistent link: https://www.econbiz.de/10012047875
societal and organizational meetings, and conferences, Department of Energy solicitation of interest in the Commerce Business …
Persistent link: https://www.econbiz.de/10009435412