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Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?
Chapleo, Chris - 2011
Although branding is now widespread among UK universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency. This paper seeks to investigate how and whether...
Persistent link: https://www.econbiz.de/10009429674
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External perceptions of successful university brands
Chapleo, Chris - 2009
Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands and it therefore seems to be timely and...
Persistent link: https://www.econbiz.de/10009429675
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Applying Performance Management Principles to a Learning Environment for Undergraduate Dissertations: A Case Study
Day, Jacqui; Bobeva, Milena - 2007
taught postgraduate degrees in business, law and humanities subjects. However, changes in the business environment have …
Persistent link: https://www.econbiz.de/10009429790
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Do universities have successful brands?
Chapleo, Chris - 2005
Branding in universities is a topical issue, but arguably few UK universities have fully developed ‘successful’ brands in the manner of commercial organisations. This qualitative paper explores the opinions of forty opinion formers on which UK universities have successful brands and the...
Persistent link: https://www.econbiz.de/10009429909
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Firm-Explicit Human Capital: Understanding the Value of Transferable Firm Knowledge in the Labor Marketplace
Sturman, Michael C.; Walsh, Kate; Cheramie, Robin A. - 2007
An executive's firm-specific human capital is argued to be a critical resource to the executive's current organization, but because of its lack of transferability, is of little value outside the firm. We argue that there exists a form of firm-based knowledge, which we term firm-explicit human...
Persistent link: https://www.econbiz.de/10009459053
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Entrepreneurship Culture of SMEs in India's Tourism Sector
Baporikar, Neeta - In: International Journal of Strategic Information … 7 (2016) 2, pp. 14-27
Travel and tourism is a promising service sector of this century. Tourism is one of the major forces for economic, social, and cultural change in any region and India is no exception. Tourism is the world's largest industry and a sector emphasized by many countries to advocate economic...
Persistent link: https://www.econbiz.de/10012047875
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Technology Transfer, Reaching the Market for Geopressured-Geothermal Resources
Wys, J. Negus-de - 2006
societal and organizational meetings, and conferences, Department of Energy solicitation of interest in the Commerce Business …
Persistent link: https://www.econbiz.de/10009435412
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Program solicitation: Closing date, January 22, 1988
2007
DOE invites small business firms to submit proposals in this sixth annual solicitation for the Small Business … in the private sector, strengthening the role of small business in meeting Federal R and D needs, increasing the …
Persistent link: https://www.econbiz.de/10009435419
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SUCCESSFUL PRIVATIZATION OF HANFORD SITE FABRICATION SERVICES
KELLY, D.S. - 2008
vendor operating a large local business unit has been successful for virtually all of the stakeholders. …
Persistent link: https://www.econbiz.de/10009435422
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The importance of trade in services and environmental amenities to the location of producer service activities in the western United States
Allison, T. - 2008
The use of business services has had an increasingly important effect on economic performance in many industries, with … supplies often determined by the local provision of business information. Consequently, an increasing research effort has … importance and geographic sources of subcontracting of business services by producer service establishments, particularly those …
Persistent link: https://www.econbiz.de/10009435432