Lövblad, Mikael; Hyder, Akmal S.; Lönnstedt, Lars - In: Journal of Business & Industrial Marketing 27 (2012) 4, pp. 275-285
Purpose – The purpose of this conceptual paper is to develop the construct of affective commitment in business‐to‐business relationships between customers and suppliers, as well as to introduce the psychological contract as a central antecedent to affective commitment....