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Ballsport
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Thirty games out and sold out for months! : an empirical examination of fan loyalty to two Major League Baseball teams
Bristow, Dennis
;
Schneider, Kenneth
;
Sebastian, Richard
- In:
Journal of management research
2
(
2010
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003919957
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