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~subject:"Ballsport"
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Ballsport
Consumer behaviour
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Ball game
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Kahle, Lynn R.
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Aiken, Damon
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Bozman, Carl S.
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Sukhdial, Ajay
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International journal of sport management and marketing : IJSMM
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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Distinguishing between amateur sport participants and spectators : the List of Values approach
Kurpis, Lada Helen V.
;
Bozman, Carl S.
;
Kahle, Lynn R.
- In:
International journal of sport management and marketing …
7
(
2010
)
3/4
,
pp. 190-201
Persistent link: https://www.econbiz.de/10003972929
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2
Linking fan values and sponsorship effectiveness : the case of old school values
Aiken, Damon
;
Sukhdial, Ajay
;
Kahle, Lynn R.
;
Downing, …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
1
,
pp. 56-66
Persistent link: https://www.econbiz.de/10010515316
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