Recent trends in ticketing, such as dynamic ticket pricing, indicate a fundamental shift towards demand-based pricing strategies. As such, research is needed to understand the factors that may influence the price that consumers are willing to pay for tickets. Using the contingent valuation...

Over the past several years, professional sport organizations have started to shift from cost-based ticket pricing strategies to a demand-based focus, where price considerations are driven, in part, by market demand. Dynamic ticket pricing (DTP), where prices fluctuate daily based on market...

In 2010, the San Francisco Giants became the first professional team to implement a comprehensive demand based ticket pricing strategy called dynamic ticket pricing (DTP). In an effort to understand DTP as a price setting strategy, the current investigation explored Giants' ticket prices during...

Fantasy sport consumer behavior research is a burgeoning area of inquiry as this growing segment of sport fans exhibits unconventional, yet robust media consumption habits. In addition, consumer motivation and market segmentation represent core principles within the study of marketing, yet the...

Creative pricing strategies that have been in place in other industries, including second- and third-degree price discrimination, two-part tariffs, and dynamic pricing, are now being adopted by baseball franchise owners after many years of more simplistic pricing strategies. Indeed, much of the...

The value of star college basketball players to their schools is examined using information known during the recruiting process (i.e., ex ante marginal revenue product). Under various regression models, five-star basketball players (those in the top few percent of college basketball players) are...