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Ballungsraum
Sales promotion
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Verkaufsförderung
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Consumer behaviour
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International journal of business excellence
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Dynamics of brand G-Force in developing market strategy
Rajagopal
- In:
International journal of business excellence
3
(
2010
)
4
,
pp. 383-396
Persistent link: https://www.econbiz.de/10008798157
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Spontaneous selection : the influence of product and retailing factors on consumer impulse purchases
Kacen, Jacqueline J.
;
Hess, James D.
;
Walker, Doug
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 578-588
Persistent link: https://www.econbiz.de/10009655505
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