//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Banana"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Using qualitative comparative...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Banana
Consumer behaviour
10
Konsumentenverhalten
10
Customer satisfaction
4
Kundenzufriedenheit
4
Marketing
4
Brand image
3
Brand management
3
China
3
Cultural identity
3
Dienstleistungsqualität
3
International marketing
3
Internationales Marketing
3
Kulturelle Identität
3
Markenführung
3
Markenimage
3
Service quality
3
Advertising
2
Advertising effects
2
Competence
2
Emerging economies
2
Morality
2
Neuseeland
2
New Zealand
2
Scale development
2
Schwellenländer
2
Stereotype content model (SCM)
2
Tourism
2
Tourismus
2
Warmth
2
Werbewirkung
2
Werbung
2
Agro-industry
1
Agroindustrie
1
Airline
1
Anthropomorphism
1
Asia
1
Asien
1
Austauschtheorie
1
B-to-B-Marketing
1
Ball game
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Frethey-Bentham, Catherine
1
Gao, Esther
1
Lee, Michael S. W.
1
Septianto, Felix
1
Published in...
All
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Condoms and bananas : shock advertising explained through congruence theory
Lee, Michael S. W.
;
Septianto, Felix
;
Frethey-Bentham, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012305892
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->