This thesis gives a voice to the chronically poor people of rural Bangladesh, enabling them to tell their own stories about the nature of their financial decision making which is taking place within the marketing systems that are operating in all poor villages in the region. Financial decision...

It has been generally argued that the highly collectivist nature of the Eastern cultures make them more receptive to relationship marketing (RM). However, so far, a very little research has been done on RM in developing countries. Purpose of this study was twofold: one to gain the Bangladeshi...

The microcredit program in Bangladesh is a unique innovation of credit delivery designed to enhance the income generating activities of the poor. Its uniqueness is reflected in its collateral-free group-based lending strategy. The program extends small loans to poor people, mainly women, for...

This paper addresses the issues involved in undertaking research about financial decision making in emerging Asian markets using a linked emic approach. Bangladesh is the initial focus for the study which will be replicated in other emerging markets across the Asian continent. The rationale for...

Examines the financial sector reform experience of Bangladesh. Finds that, while there have been some improvements in competition and efficiency, loan defaults still remain a significant problem. Also finds urban bias in loan allocation and shift of resources away from the rural sector. The main...