The exploratory study is an effort in minimizing the research gap found in relational link between perceived value, customer satisfaction, and loyalty in the context of Bangladesh. Recent studies in consumer behavior literature pointed out that enduring effort of delivering superior customer...

Purpose This paper investigates the effect of perceived value (hedonic value, utilitarian value, and conditional value) on customers’ behavioral intentions toward dining at Chinese restaurants in Bangladesh. Moreover, this study examines the mediating effect of self-direction value and the...

The present economic situation has necessitated the acquisition of competent tools and technologies such as CRM by organizations to enable them to monitor and optimize each customer interaction in order to maximize return on investment, to improve customer retention and to gain customer loyalty....

Internet has opened up a new possibility for trade and commerce, which is electronic commerce. E-commerce involves the use of the Internet in the advertising, identification, payment and supply of goods and services. It applies the opportunity for “boundary crossing” as new entrants,...

In continuous-increasing competitive banking environment customer loyalty is potentially an effective tool that banks can use to gain competitive advantage and maintain customers for longer periods. This study conducted to analyze the implementation and effectiveness of customer loyalty...

Today's business market is excessively competitive to sustain as the development of digital media has changed the market situation. Firms can engage more customers within shorter period of time and customers also have multiple options to make purchase decision from diverse region. Nowadays...

The study aims to evaluate factors influencing the customer loyalty in public banking sector of Bangladesh and to investigate the relationship between influential factors and customer loyalty. Data were collected from the customers of three public banks from a sample of 150 respondents, where 10...