Shamsuddoha, A.K.; Yunus Ali, M. - In: Asia Pacific Journal of Marketing and Logistics 18 (2006) 2, pp. 93-110
Purpose – The impact of export promotion programs (EPPs) on firm export performance (FEP) has received little attention in the export literature. This paper attempts to investigate the direct and indirect impact of EPPs on FEP in a comprehensive model. The indirect effects of EPPs on FEP have...