Hoßfeld, Heiko - In: Management revue : socio-economic studies 24 (2013) 1, pp. 53-70
This paper considers how companies use their own mass communication media to create, with the aid of metaphors, a legitimizing image of their practices. The analysis is based on the example of two banks, both of which undertook massive staff and cost reductions between 2001 and 2003. Downsizing...
