Novovic Buric, Milijana; Kascelan, Vladimir; Vujosevic, Sasa - In: Economic review : journal of economics & business 13 (2015) 2, pp. 62-73
collaboration of banks and insurance companies through the bancassurance model, as the distribution channel of insurance products … effective implementation of bancassurance provides benefits to banks, insurance companies, and to their customers. Although … successful implementation. The purpose of this paper is to show the current trend of banks entering the insurance market in …
