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The study attempt to explore the level of customer satisfaction in terms of physical evidence and employee interaction in comparison between earlier established banks (before the year 2008) and newly established banks (after 2008) in the northern region of Batticaloa, Sri Lanka. Results indicate...
Persistent link: https://www.econbiz.de/10013113922
La versión española de este documento se puede encontrar en 'http://ssrn.com/abstract=2661808' http://ssrn.com/abstract=2661808The aim of this paper is to identify the different market segments inside financial institutions in the metropolitan area of Puebla, Mexico; checking the variables...
Persistent link: https://www.econbiz.de/10012984348
Digital revolution in India has brought paradigm shift in the banking system and financial transactions due to online payment. Payment gateways, e-commerce applications and other benefits boost smartphone users towards digital transactions. This study focuses on identifying factors important for...
Persistent link: https://www.econbiz.de/10012827980
The banking system and financial transactions have taken paradigm shift in recent decade in India. The present era has entered into smartphone to smart wallet and they have become mainstream mode of online payment. Mobile users use digital payment gateway and e-commerce applications to...
Persistent link: https://www.econbiz.de/10014095159
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This study measures the determinants of customer loyalty in the banking sector by analyzing variables such as customer satisfaction, brand trust, perceived price and service quality. Being a descriptive study, survey method is adopted for data collection. For data collection purpose, a...
Persistent link: https://www.econbiz.de/10012983155
Today in the economy of any country banks play a vital role. One cannot think of the development of any nation without active assistance rendered by the banking and financial institutions. Banking is a service industry and the bankers are expected to give top priority to provide satisfactory...
Persistent link: https://www.econbiz.de/10013117493
Banking industry has been the mainstay of Indian economy. Lately its competitiveness has increased manifold. In order to enhance their customer base banks have been introducing innovative services including that of high quality ATM facility. In the present research paper, an attempt has been...
Persistent link: https://www.econbiz.de/10013105276
The paper presents a customer satisfaction model for the private banking industry. We empirically assess the postulated model with the help of partial least squares (PLS) and use formative measurement models for the predictors of customer satisfaction and customer loyalty. The results of the...
Persistent link: https://www.econbiz.de/10012911003